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Business environment and markets (10 cr)

Code: TL00CV22-3004

General information


Enrollment

15.08.2020 - 04.09.2020

Timing

20.08.2020 - 13.12.2020

Number of ECTS credits allocated

10 op

Virtual portion

5 op

RDI portion

10 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Campus

Mikkeli Campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Master's Degree Programme in Future Business Operations Management

Teachers

  • Tommi Salmela
  • Marja-Liisa Neuvonen-Rauhala
  • Anna-Liisa Immonen
  • Ulla Korvenpää

Teacher in charge

Anna-Liisa Immonen

Groups

  • TLMI20SY
    Future Business Operations Management, master studies

Objective

You are able to anticipate and identify what key knowledge about business environment is focal for your business.
You are able to evaluate the current situation and future trends regarding customers, competitors, partners and other value network actors in your industry.
You are able to identify and evaluate the business opportunities enabled by digital economy
You are able to identify development needs, plan a research-based development process and choose and apply various systematic methods to acquire data.
You are able to apply acquired data and knowledge to develop your business.

Content

How do various market players and environmental factors and forces affect a company’s markets and competitive environment?
What opportunities does digitalization enable to your business?
What methods are suitable to acquire and analyze information about company’s markets and competitive environment?
How to plan a research-based development process?

Evaluation scale

1-5