Study Guide

Objective

You are be able to:
- undertake a social media marketing campaign as a student of your degree programme
- create engaging content in various social media platforms
- promote Xamk and your degree programme at various events.

Content

Through independent study, you will:
- create a social media presence for yourself using various platforms
- utilise social media platforms to engage an audience as a brand ambassador of your degree - programme
- respond to questions and feedback on your social media platforms relating to Xamk and your degree programme
- develop and manage successful social media marketing efforts.

Teaching methods

Scheduled track:
Independent and self-directed study.
Occasional meetings with course lecturer.

Exam schedules

None

Student workload

actively engaging in social media platforms and events

Assessment criteria, approved/failed

You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing

Further information

Can only be taken by contacting course lecturer first.

Evaluation scale

Approved/Failed

Assessment criteria, good (3)

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Assessment criteria, approved/failed

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Qualifications

An active social media presence.

Further information

Can only be taken by contacting course lecturer first.