Selling and content marketing of wellbeing services (5 cr)
Code: WM00DJ79-3001
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
02.09.2019 - 22.11.2019
Number of ECTS credits allocated
5 op
RDI portion
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Pia Jääskeläinen
Teacher in charge
Pia Jääskeläinen
Groups
-
WMMI19KPWellbeing Management, full-time studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales as part of services marketing?
How does the sales process of a company proceed from prospecting to maintenance of customer relationship?
How do selling to consumers, companies and other organisations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5
Qualifications
Marketing of wellbeing services