Marketing management (5 op)
Toteutuksen tunnus: AV00EH80-3001
Toteutuksen perustiedot
Ajoitus
01.10.2020 - 13.12.2020
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Avoin AMK ja täydennyskoulutus
Toimipiste
E-kampus
Opetuskielet
- Englanti
Koulutus
- Liiketalouden koulutus
Opettaja
- Arup Barua
Vastuuopettaja
Arup Barua
Tavoitteet
You will know the importance of marketing management in practice. As a marketing manager, you can manage, control, and implement the entire marketing operation to build a product and corporate brand in the market.
Sisältö
What is marketing management?
What are the insights into marketing?
How does a company connect with customers?
How does a company set the product and service strategy?
What is marketing communication?
What are the different types of marketing channels?
How does a company implement, control and make a sustainable growth
What is the process to build a reliable product and corporate brand?
Arviointiasteikko
1-5