Public relations (5cr)
Code: 399103816-3008
General information
- Enrollment
- 10.11.2025 - 21.11.2025
- Registration for introductions has not started yet.
- Timing
- 12.01.2026 - 08.03.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
Realization has 3 reservations. Total duration of reservations is 3 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 15.01.2026 time 16:30 - 17:30 (1 h 0 min) |
Kick-off: Public relations 399103816-3008 |
remote teaching (scheduled)
|
|
Thu 29.01.2026 time 16:30 - 17:30 (1 h 0 min) |
Public relations 399103816-3008 |
remote teaching (scheduled)
|
|
Thu 19.02.2026 time 16:30 - 17:30 (1 h 0 min) |
Public relations 399103816-3008 |
remote teaching (scheduled)
|
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Course material
To be found in Learn.
Study forms and methods
Online course, which can be completed independently.
RDI and work-related cooperation
-
Timing of exams and assignments
-
International cooperation
-
Student workload
5x27h
Course part description
The course comprises of the following 8 topics:
PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
PR & AI
Further information
This is an online course that you can complete in your own pace. Kick-off session held in Teams 15.1.2025. You will be added to the Teams channel before 15.1. Other online consultation sessions are offered in Teams.
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5