Service economy and development of service businessLaajuus (5 cr)

Objective

Students can communicate and use correct professional concepts of digital service business management and development. Students can research customer experiences with user driven methods and use this data in order to innovate for new digital services and to design services. Students can manage digital service business and customer experiences proficiently.

Content

How does digital service economy alter the service business? How can service business be managed and developed by good customer intelligence? What are the elements of customer experience and how can customer experiences be managed? What are the principles and methods of service design? How can customer experiences be researched by user driven methods and how can this data be used in service innovation and service design? What are the special features of digital service development and design?

Qualifications

No prerequisites