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Indicators and managementLaajuus (5 cr)

Code: MO00DB98

Credits

5 op

Teaching language

  • Finnish

Objective

You can plan the sales and estimate profitability of different product categories
You can budget and optimize human resources.
You can evaluate the efficiency and profitability of the company
You can give convincing and persuasive presentations
You understand the role of the entrepreneur as an employer and a store manager

Content

How are sales margins and operating margins formed in different product categories?
How to plan and measure working hours?
How to measure the achievement of profit goals, and how much profit is accrued after all the expenses?
How to lead customer service and marketing?
What kind of trends affect the future of retail industry?

Materials

Operating environment and marketing mix in retail business 5 credits
Personnel and sales management 5 credits

Further information

No pre-requisities

Enrollment

22.08.2022 - 28.08.2022

Timing

29.08.2022 - 04.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages
  • Finnish
Seats

12 - 30

Degree programmes
  • Degree Programme in Business Management
Teachers
  • Heli Viinamäki
  • Marjaana Roponen
Teacher in charge

Heli Viinamäki

Groups
  • VV2022-2023
    Optional studies 2022-2023

Objective

You can plan the sales and estimate profitability of different product categories
You can budget and optimize human resources.
You can evaluate the efficiency and profitability of the company
You can give convincing and persuasive presentations
You understand the role of the entrepreneur as an employer and a store manager

Content

How are sales margins and operating margins formed in different product categories?
How to plan and measure working hours?
How to measure the achievement of profit goals, and how much profit is accrued after all the expenses?
How to lead customer service and marketing?
What kind of trends affect the future of retail industry?

Evaluation scale

1-5

Further information

No pre-requisities