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Degree Programme in Service Design

Degree:
Bachelor of Culture and Arts

Degree title:
muotoilija (AMK), Bachelor of Culture and Arts

Credits:
240 ects

Degree programme description

Service designer specializes in user centered design and service design process.
The service designer masters research methods, human centered design, ideation, conceptualization and productization.

Your professional competence is based on the different user based methods and tools. Multidisciplinary knowledge of cultures and behavioural sciences provides the basis for the comprehensive understanding of service cultures.

In the art studies, you learn to see and develop functional visual solutions to support multidisciplinary cooperation. During visualization studies, you learn to sketch manually and use digital visualization methods. In the method studies, you learn to use tools to help identify and pay attention to the users' needs and wishes in your planning. You can also model your design to justify your choices.

In order to operate in the world of work, you have to know the characteristics of the creative economy and develop practical skills to work as a design entrepreneur. To support the service design process, an analytical approach and critical application of information are emphasized in the studies.

You can supplement your studies according to your personal objectives by choosing courses from other Xamk degree programmes or extend your skills profile with other special competences. In the changing the labour market of the future, a bachelor’s degree completed at a university of applied sciences promotes your employment opportunities.


The degree programme is composed of 240 ECTS credits and includes the following modules:

Core competence 135 ECTS credits
- Professional design 15 ECTS credits
- Languages 15 ECTS credits
- Designing services 15 ECTS credits
- Application of art 15 ECTS credits
- Visualization 15 ECTS credits
- Methods 15 ECTS credits
- Creative economy 15 ECTS credits
- Practical training 30 ECTS credits
- Bachelor’s thesis 15 ECTS credits

Complementary competence 105 ECTS credits
- Digital environments 15 ECTS credits
- Conceptualization 15 ECTS credits
- Productization 15 ECTS credits
- RDI project 15 ECTS credits
- Practical training 15/30 ECTS credits
- Optional studies 30 ECTS credits

Objectives

You work as an expert of service design in multidisciplinary professional teams and in international networks. After graduation, you are able to direct service design processes and utilize the methods and tools of service design. You learn the whole service design process; from user and customer research to ideation, conceptualization and productization.

The field suits people who are open minded and are used to cooperating with different people. As a service designer, you can work in companies providing services, in different associations, in the public sector or as an entrepreneur.

RDI and cooperation with world of work

In Service design, there is cooperation between different fields of education at Xamk, but also with partner institutions and companies in Finland and abroad. There are also regional partner agreements with companies and specialists making use of design.

The studies are carried out in cooperation with companies. During the studies, you participate in a variety of projects, which include assignments related to the theme of the study module, in cooperation with your student colleagues and actors of the field. You can complete your practical training and/or Bachelor’s thesis in different R&D projects or as part of cooperation with companies/organizations.

Your task may be conducting preliminary studies and carrying out assignments as part of an expert group. In the final stages of studies, the curriculum includes a module which forms a part of RDI activities, focusing on relevant subject matters and themes.

Implementation of studies and flexible learning tracks

The degree programme is implemented as blended studies (part-time), comprising contact lessons, online studies and independent work.

The students attend classes on Xamk’s Kouvola campus approximately every three weeks for two days (Friday and Saturday from 9am till 5pm). The rest of the studies is independent work in your own time.

The town has good train connections, and the campus is located a 20-minute walk from the train station. It takes approximately an hour and a half by train from Helsinki to reach the campus.

Career opportunities

As a service designer, you are able to work in the customer interface in companies providing services, in various associations, in the public sector or as an entrepreneur. You can develop your skills to meet the needs of the professional field and wider society.

Possible work titles
- concept designer
- service producer
- visual designer
- user interface designer
- project manager
- entrepreneur in service design

Learning environments

Xamk workshop facilities, designed for the processing of various materials and equipped with modern machines, offer a functional learning environment. In the workshop, you can create the needed models, mock-ups, small-scale models and prototypes.

The workshops can be customized for the different service design projects. The workshop may be digital or concrete, and all Xamk campuses are available.

Service design, part-time studies
Code
(PAKV23KM)
Service design, part-time studies
Code
(PAKV21KM)
Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Minna Pimiä
Teacher in charge

Minna Pimiä

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

You understand the customer value creation process and be able to take care of these when creating marketing plans.
You understand the key role of brand management.You are able to use different tools to develop and strengthen a company's brand.
You are able to create suitable brand strategies and implement them.
You are able to make brand communication plans and implement them effectively.

Content

Where does the customer value consist of from and how is it taken into consideration when creating marketing plans?
What is the central role of the brand management?
What different brand building tools exist and how are they used when developing and strengthening the brand of the company?
How are the brand strategies created and carried out?
How are the brand communication made and how are they effectively utilised?

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

Evaluation scale

1-5

Enrollment

08.01.2024 - 14.01.2024

Timing

08.01.2024 - 30.04.2024

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 20

Degree programmes
  • Degree Programme in Bioproduct Design
  • Degree Programme in Service Design
  • Degree Programme in Graphic Design
  • Degree Programme in Fashion and Costume Design
  • Degree Programme in Interior Architecture and Furniture Design
Teachers
  • Elsa Hulkkonen
Teacher in charge

Elsa Hulkkonen

Groups
  • VV2023-2024
    Optional studies 2023-2024

Objective

After completing the course,
- you have increased your expertise in various stages of ceramics manufacturing (craft, not industry).
- you have strengthened your expertise in the selected area of ceramics manufacturing according to your own interest.
- you have become familiar with the process of firing ceramics and learned how to use a pottery kiln.

Content

How can I make ceramic objects and sculptures out of clay?
How do I choose the appropriate materials and working techniques to achieve the desired result?
Where do I look for information to help my own learning?
How does the firing of ceramics occur?

The course program has two parts. In the beginning, we will get acquainted with the basics of clay as a material for ceramics, go through the various techniques of hand-building, as well as practicing the surface treatment of ceramics (e.g. glazing) and ceramic firing process. Approximately halfway through the course, everyone chooses their own special interest in making ceramics (e.g. ceramic sculpture, throwing technique, use of engobe, etc.) and plans and implements their own small learning project.

The course includes costs, as each student pays for the materials they use (clays, glazes, etc.).

Materials

Available on the course Learn platform.
The platform key will be indicated at the beginning of the course.
There are costs associated with the course, as each student pays for the materials they use (clay, glazes, etc.).

Teaching methods

A learning route based on a working week according to timetable.

Employer connections

No RDI or working life cooperation is planned for the course.

Student workload

5 cr is 135h student's work (1cr = 27h)

Further information

On the contact lessons of the course lectures are held and learning assignments are conducted. The learning tasks subject to the evaluation are carried out partly on a guided lessons and partly independent studying time according to the planned schedule.

The course program has two parts. In the beginning, we will get acquainted with the basics of clay as a material for ceramics, go through the various techniques of hand-building, as well as practicing the surface treatment of ceramics (e.g. glazing) and ceramic firing process. Approximately halfway through the course, everyone chooses their own special interest in making ceramics (e.g. ceramic sculpture, throwing technique, use of engobe, etc.) and plans and implements their own small learning project.

Evaluation scale

1-5

Assessment methods and criteria

Oral feedback, self-assessment, reflection and peer review are used as a method of evaluation. In some rare cases, written feedback may be used.
The criteria for the assessment have been clarified in the context of the assignments based on the curriculum.
Active participation is important.

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Irina Kujanpää
  • Kati Viljakainen
Teacher in charge

Kati Viljakainen

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

• You learn what is co-creation and how to make different target groups commit
• You can define and can provide for groups the necessary conditions which build cooperation and concentrate
• You know how to make a plan, what information and results are needed and how these will be produced.
• You can command the process; why, how and what methods are worth using in the workshops.

Content

• How do you design and carry out cooperation and group processes and help the group to reach its goal?
• How are the processes utilized in the teamwork so that ideas, proposals and decisions can be made?
• Virtual based workshops and their possibilities will be acquainted and tested in the study module.

Evaluation scale

1-5

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

1 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Sanna Haapanen
Teacher in charge

Sanna Haapanen

Groups
  • PAKV21KM
    Service design, part-time studies

Objective

-you know how to position service design in the field of public service development
-you identify different actors with whom you can develop services
-you can describe how to use service design methods to solve societal challenges

Content

What kind of meaning does design have in society?
How design is linked to public administration and third-sector operators?
How can design be used to solve societal challenges?

Evaluation scale

1-5

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

5 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Minna Nieminen
Teacher in charge

Minna Nieminen

Groups
  • PAKV21KM
    Service design, part-time studies

Objective

- you know how to apply the process of service design and key methods for the development of public services
- identify the specifics of the design and development of public services from the point of view of service design
- you know how to take advantage of co-development in the development of public services

Content

How can the development grip and process of service design be utilized in the formulation of public services?
What peculiarities are there in the design of public services?
How can co-development be used in the design of public services?

Evaluation scale

1-5

Enrollment

21.08.2023 - 10.09.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

12 - 25

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
Teacher in charge

Marjo Suviranta

Groups
  • PAKV23SY
    Service design, master studies

Objective

You can utilize design thinking, find and define subjects of development in your design.
You master the design process and you can organize your process in a goal-oriented way.
You can concretize and visualize your thinking using pictures and text as a tool.

Content

What is design thinking, how do you find the challenges of development and how do you utilize design thinking in your own work?
How do you utilize brainstorming methods in order to support your thinking?
How do you make design thinking visible and available for assessment?
How do you utilize your skills in your own work?

Materials

Design thinking process & methods guide
Curedale, Robert
Design Community College 2016. 2nd edition

The Design thinking playbook
Mindful digital transformation of teams, products, services, businesses and ecosystems
Michael Lerwick, Patrick Link, Larry Leifer
Wiley 2018

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.
Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Employer connections

The tasks of the study module can be made as a real life project cooperation, to be connected for example to the student´s own work.

Student workload

5 crs means 135 hours students work

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Irina Kujanpää
  • Kati Viljakainen
Teacher in charge

Kati Viljakainen

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

• You know how to facilitate and how to lead the group in the workshop.
• You know how to utilize processes in the teamwork so that the user data, ideas and proposals can be collected, and decisions can be made
• You can utilize different tools and methods when the participants are in the workshops and in the virtual workshops present.

Content

• What is facilitation and how to work in a team?
• How is the doing of participants directed and how to activate the people in teamwork?
• How do you make possible the creative working and support the group to reach the goals?

Evaluation scale

1-5

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Juuso Koponen
Teacher in charge

Sanna Haapanen

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

• You can visualize information seen and be aptly understood to a chosen target group
• You can utilize the methods of the information graphics in the intensifying of the message
• You can specify the objectives and edge conditions to the visualization of the information based in the studies.

Content

• What is the visualization of the information and what tools and methods the support of the visualization exists?
• How do you utilize visual methods in the clarifying of the message to the target group?

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Evaluation scale

1-5

Enrollment

18.03.2024 - 28.03.2024

Timing

01.05.2024 - 31.07.2024

Number of ECTS credits allocated

15 op

Virtual portion

1 op

RDI portion

10.5 op

Mode of delivery

94 % Contact teaching, 6 % Distance learning

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
Teacher in charge

Marjo Suviranta

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

You improve your professional skills and complement your studies.
You apply theoretical knowledge in practice and develop your capability of working independently.
You identify the areas in your competence which require development.
You learn the conventions of the working world and understand how organizations and work communities function.

Content

You find a training place suitable for your career path.
You carry out assignments related to your professioal field during the training period.
You report on the training according to instructions.

Evaluation scale

Approved/Failed

Enrollment

06.04.2023 - 21.04.2023

Timing

28.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Yhteisten opintojen koulutusyksikkö

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Service Design
  • Degree Programme in Fashion and Costume Design
Teachers
  • Ksenia Visser
  • Hanna Aronen
Groups
  • PAKV23KM
    Service design, part-time studies
  • MPKV23KP
    Fashion and costume design, full-time studies

Objective

You are able to actively use the basic professional vocabulary of your field.
You are able to look for information in English in professional sources and apply it in different study and work related communication situations.
You are able to communicate in English in various spoken and written situations in your professional field at the European level B2.

Content

What professional vocabulary is essential in your professional field?
How to look for information in professional sources in English and how to apply this information?
How to interact in spoken communication situations in English and how to draw up texts in English for professional purposes?
How to communicate in study-related situations and work communities in English?

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Ability to communicate in English orally and in writing in various situations in the professional field mainly at the European (CEFR) level B1.

Assessment criteria, good (3)

Ability to communicate in English orally and in writing in various situations in the professional field mainly at the European (CEFR) level B2.

Assessment criteria, excellent (5)

Ability to communicate in English orally and in writing in various situations in the professional field mainly at the European (CEFR) level C1.

Qualifications

If you have been instructed to participate in the Intensive course in English, you must complete it or independently acquire the equivalent knowledge and skills before you can participate in this course.

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

5 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Minna Nieminen
Teacher in charge

Minna Nieminen

Groups
  • PAKV21KM
    Service design, part-time studies

Objective

- you know the stages of project work
- you know how to plan and schedule a project and work as an expert in your field
- you can creatively and critically apply your know-how in a selected design project
- you know how to implement diverse communications and publications about the project and its results

Content

What steps does project work include?
How is the project planned, scheduled and executed?
What tasks and roles do you have as a representative of design?
How do you communicate a project through a diverse range of publishing?

Evaluation scale

1-5

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

4.5 op

Mode of delivery

10 % Contact teaching, 90 % Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Leena Muotio
Teacher in charge

Leena Muotio

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

Common learning outcomes (as implemented in degree programmes) 2 ECTS credits:

You know the general stages in a research and development process.
You are able to search for information in the key information environments of your own field.
You are able to read, critically evaluate and utilize the literature and research publications of your own field.
You are familiar with and able to apply the principles of research ethics and reliability.
You are able to compose a literature review based on the materials published in your field of study and your own bachelor’s thesis following the principles of scientific communication.

Degree programme specific learning outcomes for research and development methods, 3 ECTS credits

You are familiar with the current research subjects and development needs of your own field.
You are familiar with and able to apply the key development approaches and/or research methods and ethical principles of your own field.
You are able to report on a research or development process following the principles of professional and scientific communication.

Content

Content of common learning outcomes, 2 ECTS credits:

What are the phases into which a research and development process can be divided?
How do you find, read and critically evaluate the research data of your own field?
How do you write a literature review that utilizes reliable research data and is linked to your own field and bachelor’s thesis following the principles of ethical scientific communication?

Degree programme specific content, 3 ECTS credits

What are the key research subjects and development needs in your own field?
What are the development approaches and/or research methods in your own field and how do you apply them in practice based on the development needs of your own field?
How do you report a research or development process following the principles of ethical professional and scientific communication in your own field?

Materials

Study material is in the Learn.

Teaching methods

Scheduled track. According to the study plan. In the Peppi will be separate evaluations from the each part.

Employer connections

The course is well suited to be completed as an RDI collaboration. The research topics obtained from working life are well suited as topics for a sector-specific R&D report.

Exam schedules

In the Learn. In the begging of the course takes place the Teams-lecture.

Student workload

1 is 27 study hours.

Content scheduling

General part 2 cr.
Sectoral part 3 cr.

Further information

Must be accomplished before 3rd year Project.

Evaluation scale

1-5

Assessment methods and criteria

Evaluation 1-5.

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

10 op

RDI portion

9 op

Mode of delivery

Contact teaching

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 32

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
  • Minna Pimiä
Teacher in charge

Marjo Suviranta

Groups
  • PAKV23KM
    Service design, part-time studies

Objective

You can specify the objectives, definitions and business model to the service concept based on the studies.
You can utilize brainstorming methods innovatively and widely in the developing of the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out the service concept to a chosen task field?
How do you analyze and justify the choices of different phases?
How do you present and test planned service concept with stakeholders?

Materials

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design. How to create products and services customer want. New Jersey: John Wiley & Sons Inc
Stickdorn, M. & Schneider, J. (EDS.) 2012. This is service design thinking. Basics -Tools - Cases. Amsterdam: BIS Publishers

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed. Applying research methods and writing a study.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching
Blended track:
Contact the teacher
Web Studies, Contact lessons, Independent Studies

Student workload

One credit is 27 hours
10 credits is 270 hours

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

RDI portion

4 op

Mode of delivery

Contact teaching

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

0 - 28

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
  • Minna Pimiä
Teacher in charge

Marjo Suviranta

Groups
  • PAKV23SY
    Service design, master studies

Objective

You can specify the objectives and definitions for the service concept based on research.
You can utilize brainstorming methods innovatively and widely in developing the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out a service concept for a chosen task field?
How do you analyze and justify the choices made in the different phases?
How do you present a planned service concept to the interest groups?

Enrollment

14.08.2023 - 15.09.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

12 - 22

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
  • Minna Pimiä
Teacher in charge

Marjo Suviranta

Groups
  • PAKV22SY
    Service design, master studies

Objective

You can specify the objectives and definitions for the service concept based on research.
You can utilize brainstorming methods innovatively and widely in developing the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out a service concept for a chosen task field?
How do you analyze and justify the choices made in the different phases?
How do you present a planned service concept to the interest groups?

Materials

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014.
Value proposition Design. How to create products and services customer want.
New Jersey: John Wiley & Sons Inc
Stickdorn, M. & Schneider, J. (EDS.) 2012.
This is service design thinking. Basics -Tools - Cases. Amsterdam: BIS Publishers

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Employer connections

With the realization the working life project or practical RDI-project is made.

Student workload

5 crs = 135h

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)

Enrollment

06.04.2023 - 21.04.2023

Timing

11.09.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

20 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Sanna Haapanen
Teacher in charge

Sanna Haapanen

Groups
  • Master_eKampus

Objective

You can define service design at the theoretical and at a practical level. You can define the basic concepts and ways of action of the service design.You can utilise the central methods of the service design.You can identify the possibilities of the service design as a tool in the planning of the strategic level.

Content

What are the central concepts of the service design?How do I utilise the methods of the service design in the developing tasks?How is the service design suitable for a tool of the planning of the strategic level?

Evaluation scale

1-5

Enrollment

21.08.2023 - 10.09.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

12 - 25

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
  • Minna Pimiä
Teacher in charge

Marjo Suviranta

Groups
  • PAKV23SY
    Service design, master studies

Objective

You can define service design at the theoretical and practical levels.
You can define the basic concepts and ways of action in service design.
You can utilise the central methods of service design.
You can identify the possibilities of service design as a tool in strategic level planning.

Content

What are the central concepts of service design?
How do I utilise the methods of service design in development tasks?
How can service design be applied as a tool of planning at strategic level?

Materials

Marc Stickdorn & Jakob Scneider, 2011:
This is Service Design Thinking

Satu Miettinen / Mikko Koivisto (eds.), 2009:
Designing Services with Innovative Methods

Employer connections

The developing task of the study module can be made as company cooperation or to the student´s own job.

Exam schedules

The course is implemented as blended studies (part-time),
comprising contact lessons, online studies and independent work.

The students attend classes on Xamk’s Kouvola campus approximately every three weeks for two -three days (Thursday and Friday from 9am till 5pm). The rest of the studies is independent work in your own time.

Student workload

5 crs means 135 hours students work

Evaluation scale

1-5

Enrollment

08.01.2024 - 28.01.2024

Timing

15.01.2024 - 01.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

1 - 30

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Sanna Haapanen
Teacher in charge

Sanna Haapanen

Groups
  • Master_eKampus

Objective

You can define service design at the theoretical and at a practical level. You can define the basic concepts and ways of action of the service design.You can utilise the central methods of the service design.You can identify the possibilities of the service design as a tool in the planning of the strategic level.

Content

What are the central concepts of the service design?How do I utilise the methods of the service design in the developing tasks?How is the service design suitable for a tool of the planning of the strategic level?

Evaluation scale

1-5

Enrollment

06.04.2023 - 21.04.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

12 - 25

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Mari Hämäläinen
Teacher in charge

Mari Hämäläinen

Groups
  • AVKVPA23KPOY

Objective

You can model different modelling methods utilising the service concept.
You can estimate the plan together with the interest groups utilising the different tools of co-design.
You can collect and analyse feedback from different interest groups and can develop the service further.
You can make the service a marketable product for the launching.

Content

How can the service concept be modelled?
How can the service concept be evaluated, estimated and developed further with different interest groups?
How is the service made into a marketable product?

Evaluation scale

1-5

Enrollment

06.11.2023 - 17.11.2023

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 23

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Laura Hakanen
Teacher in charge

Laura Hakanen

Groups
  • PAKV23SY
    Service design, master studies

Objective

You can model different modelling methods utilising the service concept.
You can estimate the plan together with the interest groups utilising the different tools of co-design.
You can collect and analyse feedback from different interest groups and can develop the service further.
You can make the service a marketable product for the launching.

Content

How can the service concept be modelled?
How can the service concept be evaluated, estimated and developed further with different interest groups?
How is the service made into a marketable product?

Evaluation scale

1-5

Enrollment

14.08.2023 - 15.09.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

12 - 25

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Mari Hämäläinen
Teacher in charge

Mari Hämäläinen

Groups
  • PAKV22SY
    Service design, master studies

Objective

You can model different modelling methods utilising the service concept.
You can estimate the plan together with the interest groups utilising the different tools of co-design.
You can collect and analyse feedback from different interest groups and can develop the service further.
You can make the service a marketable product for the launching.

Content

How can the service concept be modelled?
How can the service concept be evaluated, estimated and developed further with different interest groups?
How is the service made into a marketable product?

Evaluation scale

1-5

Enrollment

21.08.2023 - 10.09.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 25

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Kati Viljakainen
Teacher in charge

Kati Viljakainen

Groups
  • PAKV23SY
    Service design, master studies

Objective

You can identify factors which affect the service experience.
You can measure the service experience and can study it with quantitative and qualitative methods.
Cooperating with the interest groups, you can develop the factors which affect the service experience.

Content

What factors affect the creation of a service experience?
How can the service experience be studied?
How can the service experience be influenced?

Evaluation scale

1-5

Enrollment

06.04.2023 - 21.04.2023

Timing

04.09.2023 - 18.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

12 - 22

Degree programmes
  • Degree Programme in Service Design
Teachers
  • Marjo Suviranta
  • Minna Pimiä
Teacher in charge

Marjo Suviranta

Groups
  • AVKVPA23KPOY

Objective

You can specify the objectives and definitions for the service concept based on research.
You can utilize brainstorming methods innovatively and widely in developing the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out a service concept for a chosen task field?
How do you analyze and justify the choices made in the different phases?
How do you present a planned service concept to the interest groups?

Materials

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014.
Value proposition Design. How to create products and services customer want.
New Jersey: John Wiley & Sons Inc
Stickdorn, M. & Schneider, J. (EDS.) 2012.
This is service design thinking. Basics -Tools - Cases. Amsterdam: BIS Publishers

Teaching methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Employer connections

With the realization the working life project or practical RDI-project is made.

Student workload

5 crs = 135h

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)