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New Venture Creation and MarketingLaajuus (5 cr)

Code: MO00DB95

Credits

5 op

Objective

after successfully completing this study unit, students will be able to:   - recognize the importance of entrepreneurship in the national economy   - evaluate the necessary personal skills and attitudes to be an entrepreneur   - identify the essential parts of the entrepreneurial process

Content

Content:   1. Entrepreneurs and entrepreneurship 2. Opportunities for business ideas 3. Business idea development 4. Support systems for the creation of new ventures 5. Financing entrepreneurial ventures 6. Risk management 7. Registration of a new enterprise 8. Principles of marketing planning  

Assessment criteria, good (3)

Students are able to evaluate relevant information critically. Students are able to see how the company will operate and what it requires for start-up. Students are able to plan the company's operations and acquire customers.   excellent (5), good (4-3), satisfactory (2-1), fail (0)

Enrollment

06.11.2023 - 31.05.2024

Timing

15.01.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages
  • English
  • Finnish
Seats

20 - 40

Teachers
  • Slaveya Hämäläinen
Teacher in charge

Slaveya Hämäläinen

Groups
  • VV2024-2025
    Optional studies 2024-2025
  • VV2023-2024
    Optional studies 2023-2024

Objective

after successfully completing this study unit, students will be able to:   - recognize the importance of entrepreneurship in the national economy   - evaluate the necessary personal skills and attitudes to be an entrepreneur   - identify the essential parts of the entrepreneurial process

Content

Content:   1. Entrepreneurs and entrepreneurship 2. Opportunities for business ideas 3. Business idea development 4. Support systems for the creation of new ventures 5. Financing entrepreneurial ventures 6. Risk management 7. Registration of a new enterprise 8. Principles of marketing planning  

Materials

Study material is provided on the course platform.

Teaching methods

The course is completed on own pace within 4 months from the start date.

Employer connections

Working in a group with peers with a similar timetable is possible.

Exam schedules

Deadlines are informed on the course platform.

International connections

Possible international cooperation between students.

Student workload

135 hours

Content scheduling

1 New venture challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of the new venture

Further information

Independent or group work.
Approved assignments, no exams.

Evaluation will be done on the following dates: 15 - 20 April; 15 - 20 May; 15 - 20 August; 15 - 20 September; 15 - 20 October; 10 - 15 December.
Please, note that there will be no grades or approval in the course from 16 June to 10 August.

Evaluation scale

1-5

Assessment criteria, good (3)

Students are able to evaluate relevant information critically. Students are able to see how the company will operate and what it requires for start-up. Students are able to plan the company's operations and acquire customers.   excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.