Study Guide

Objective

You can define branding and understand the significance of personal branding in showcasing professional expertise.
You can define the stages of the productization process and use customer-oriented methods and tools in various environments.
You can conduct customer and target group analysis and define products and services relevant to the goals.

Content

How do you define the basics of brand and identity building?
How do you define the stages of the productization process?
How do you use customer-oriented methods and tools in various environments?
How do you conduct customer and target group analysis?
How do you develop product development and productization?
How do you conduct market research and analyze the results?

Assessment criteria, good (3)

use professional vocabulary and concepts in an expert way in different situations.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. evaluate operations in customer, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
g. apply critically the ethical principles of the professional field in different situations