Markkinointiviestintä (5cr)

Objective

You understand the meaning of marketing communication. You recognise different marketing communication habits and means.You are able to prepare a marketing communication plan.You are able to prepare a social media plan.

Content

How to find communication and communication needs in different organisations?How to prepare a communication plan?How to write a press release?

Assessment criteria, good (3)

The course "Marketing communication" is located at the graduation-level of the learning process. The assessment emphasises criteria a, c,d and e. A student that has reached the level 3 is able to a. use professional vocabulary and concepts in an expert way in different situations. c. work as a team member in working life expert duties and identify and describe the problems of the professional field. d. evaluate operations in customer, user and target group situations. e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.