Customer in Digital EconomyLaajuus (5 cr)

Objective

You can recognize needs of customers for potential business opportunities.
You understand digital marketing and the meaning of economy of scale for productivity.
You can analyze productivity and risk level of the digital revenue logic.
You understand the meaning of customers and other stakeholders for your own learning and development.

Content

What is customer oriented approach in digital economy?
What is circular economy and how does digitalization affect on it?
How can one consider changes in customer behavior for ones own business?
How does digitalization of customer interface affect on business?
What are possibilities of using a customer relationship management system?
How are customers´ needs fulfilled according to digital revenue logic?

Evaluation

You can
b. look for information in the key information sources of the field.

c. identify interrelated tasks.

d. work together with customers, users and target groups.

e. use the key models, methods, software and techniques of the professional field.

Qualifications

ICT Tools and Resources or equivalent knowledge.
Customer Oriented Marketing or equivalent knowledge.

Materials

Manipulated and Analyzed Data Supporting Decision-Making (5 cr)
Digital Business Models (5 cr)
Internet of Things in Global Economy (5 cr)