Internationalization StrategiesLaajuus (5 cr)

Objective

You are able to analyse the basic sources of competitive advantage. You can identify the variety of different international operation modes and you are able to choose among alternative market expansion strategies. You can evaluate the many dimensions of the change process when a nationally functioning company changes towards a global company.

Content

What are the international operation modes and the factors influencing the choice of entry mode? What are the factors influencing the choice of target markets and how to use different market expansion strategies? How to develop the firm’s international competitiveness?

Materials

Sustainable growth