Content marketingLaajuus (5 cr)
Course unit code: KV00DP16
General information
- Credits
- 5 cr
- Teaching language
- English
- Institution
- Peppi
- Responsible person
- Elisa Kaasinen
Objective
Outline and apply the principles of content marketing within a marketing strategy.
Define an organization’s content niche in the domain of wellbeing management.
Develop compelling content for specific audiences (including the basic knowledge about a collection of software used for graphic design, video editing, web development, photography etc.).
Develop a content marketing plan and apply the holistic lifecycle of creating relevant and compelling content.
Use content marketing strategies, tactics, and best practices to produce fetching content.
Strategically market content to target audiences.
Apply the knowledge in the domain of wellbeing management.