Customer knowhow in hospitality business (5cr)

Objective

You can recognize basics and changes in customer behavior.
You can recognize the impact of trends in the field.
You can perceive the meaning of customer understanding in hospitality business.

Content

What factors influence on customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and value adding?

Evaluation

You can
look for information in the key information sources of the field.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.