Content marketingLaajuus (5 cr)

Objective

You are able to identify the potential of content marketing in your business.
You are able to develop and plan a company's content strategy based on the company's marketing strategy.
You are able to evaluate the effectiveness of content marketing.

Content

How to create a content strategy based on your company's marketing objectives?
How is the content strategy put into practice?
How are different tools used in content marketing?
How to measure and analyze the effectiveness of content?

Evaluation

You can:
a. acquire, process, produce and critically evaluate multidisciplinary information to create a content strategy
d. design and develop a company’s content strategy