Promoter 1 (5cr)
Course unit code: L00D300
General information
- Credits
- 5 cr
- Responsible person
- Sari Parkkinen
Objective
Students can make use of event marketing tools in marketing practice. Students can build a marketing stand for different events and fairs. Students can speak in front of an audience and market in a suitable way in different events and for different target groups. Students can produce marketing material to the University of Applied Sciences webpages and for the social media. Students can also tell about their University of Applied Sciences and their degree program briefly in English
Content
How can you make use of events in marketing? What is a functional marketing stand in fairs and different events? How can you use functionality in event marketing? How to make use of webpages and social media as a tool in peer marketing? What is a good presentation? How to work effectively in fairs and events? How to introduce your own University of Applied Sciences and your degree program briefly in English?