Creating a Marketing PlanLaajuus (5 cr)

Objective

The course provides a comprehensive overview of the fundamentals of creating a marketing plan. Upon completion, the student will understand the importance of a marketing strategy, core message, spearhead products, and marketing mix — with a particular focus on social media — in the development of a marketing plan, and will be able to identify the key concepts.

Content

1. Current state analysis 2. Strategy and spearhead product 3. Social media