Customership knowledge in service businessLaajuus (5 cr)
Code: HJ00FO60
Credits
5 op
Objective
You know the concepts of customer relationship management, development and account management.
You know how to analyse customer relationships, customer profitability and utilise analyses in customer relationship management and development.
You know how to assess and develop customer relationships taking into account customer profitability.
Content
What are the concepts of customer relationship management and development?
How customer relationships and customer profitability are analysed?
How customer relationships are assessed and developed taking into account customer account profitability?