Strategic planning (5cr)
Code: 301100513-3002
General information
- Enrollment
- 02.01.2019 - 14.01.2019
- Registration for the implementation has ended.
- Timing
- 04.02.2019 - 30.04.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business, Kouvola (deprecated)
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Sales and Marketing
Unfortunately, no reservations were found for the realization Strategic planning 301100513-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
The student is able to - collect and analyse data needed in strategic marketing planning - identify the success factors of the company in competition - justify the marketing strategy decisions from the point of view of company objectives - make a marketing plan based on the strategy - suggest control methods for monitoring the strategy implementation.
Content
Marketing data management as a basis for strategic planning Methods of analysis Competitive strategies and defining of objectives Target group planning and positioning Marketing operations for implementing the strategy Marketing organisation, budgeting and control.
Assessment criteria, good (3)
Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0)