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Service conceptualization (10cr)

Code: MY00BJ06-3002

General information


Enrollment
02.01.2019 - 14.01.2019
Registration for the implementation has ended.
Timing
01.01.2019 - 31.07.2019
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
4 cr
Virtual portion
6 cr
RDI portion
10 cr
Mode of delivery
Blended learning
Unit
Department of Business, Kouvola (deprecated)
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
20 - 40
Degree programmes
Degree Programme in Sales and Marketing
Teachers
Marjo Suviranta
Sanna Haapanen
Teacher in charge
Sanna Haapanen
Course
MY00BJ06

Unfortunately, no reservations were found for the realization Service conceptualization MY00BJ06-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Objective

You can specify the objectives, definitions and business model to the service concept based on the studies.
You can utilize brainstorming methods innovatively and widely in the developing of the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out the service concept to a chosen task field?
How do you analyze and justify the choices of different phases?
How do you present and test planned service concept with stakeholders?

Evaluation

a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.
f. work as team members in a goal-oriented way.

Study forms and methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Blended track:
Contact the teacher

Student workload

10 x 27 h = 270 h

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)

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