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International B2B Marketing (5 cr)

Code: 306500314-3001

General information


Enrollment
20.08.2018 - 28.08.2018
Registration for the implementation has ended.
Timing
27.08.2018 - 21.12.2018
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
2 cr
Virtual portion
3 cr
RDI portion
5 cr
Mode of delivery
Blended learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
English
Seats
12 - 41
Degree programmes
Degree Programme in Business Logistics
Teachers
Marianne Roslund
Teacher in charge
Marianne Roslund
Course
306500314
No reservations found for realization 306500314-3001!

Objective

The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.

Content

-internationalisation -the impact of culture in international b-to-b marketing -international market opportunities -international marketing strategies -international marketing planning

Assessment criteria, good (3)

Excellent (5), good (4-3), satisfactory (2-1), failed (0)

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