International B2B Marketing (5 cr)
Code: 306500314-3001
General information
- Enrollment
- 20.08.2018 - 28.08.2018
- Registration for the implementation has ended.
- Timing
- 27.08.2018 - 21.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Logistics and Marine Technology
- Campus
- Kotka Campus
- Teaching languages
- English
- Seats
- 12 - 41
- Degree programmes
- Degree Programme in Business Logistics
No reservations found for realization 306500314-3001!
Objective
The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.
Content
-internationalisation -the impact of culture in international b-to-b marketing -international market opportunities -international marketing strategies -international marketing planning
Assessment criteria, good (3)
Excellent (5), good (4-3), satisfactory (2-1), failed (0)