International B2B Marketing (5cr)
Code: 306500314-3001
General information
- Enrollment
- 20.08.2018 - 28.08.2018
- Registration for the implementation has ended.
- Timing
- 27.08.2018 - 21.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Logistics and Marine Technology
- Campus
- Kotka Campus
- Teaching languages
- English
- Seats
- 12 - 41
- Degree programmes
- Degree Programme in Business Logistics
Unfortunately, no reservations were found for the realization International B2B Marketing 306500314-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.
Content
-internationalisation -the impact of culture in international b-to-b marketing -international market opportunities -international marketing strategies -international marketing planning
Assessment criteria, good (3)
Excellent (5), good (4-3), satisfactory (2-1), failed (0)