Entrepreneurship and Small Business Marketing (5 cr)
Code: MO00DB96-3001
General information
Enrollment
16.12.2019 - 18.12.2019
Timing
13.01.2020 - 13.04.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Yhteisten opintojen koulutusyksikkö
Campus
Ecampus
Teaching languages
- English
Seats
20 - 30
Teachers
- Marianne Roslund
Teacher in charge
Marianne Roslund
Groups
-
VV2019-2020
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Materials
Available online on course platform.
Teaching methods
Scheduled track:
eCampus course suits everybody.
No prerequisites.
Learn study environment.
Student workload
135 hours.
Further information
Study language: English.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Approved course assignments and/or exams.
Evaluation criteria are announced in connection to each assignment.