Conseptualization and productization (5 cr)
Code: MO00DP04-3001
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
20.01.2020 - 26.04.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Yhteisten opintojen koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Teachers
- Marjaana Roponen
- Ari Haapanen
- Johanna Harju
Teacher in charge
Johanna Harju
Groups
-
VV2019-2020
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Evaluation scale
Approved/Failed
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar