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New Venture Creation and Marketing (5 cr)

Code: Y26300003-3025

General information


Enrollment

15.08.2020 - 04.09.2020

Timing

14.09.2020 - 07.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

5 op

Mode of delivery

Distance learning

Unit

Yhteisten opintojen koulutusyksikkö

Campus

Ecampus

Teaching languages

  • Finnish

Seats

20 - 60

Teachers

  • Harri Ala-Uotila
  • Marianne Roslund

Teacher in charge

Marianne Roslund

Groups

  • VV2020-2021
  • REKV18SP
    Restoration, full-time studies
  • MPKV19KP
    Muoti ja puvustus, päivätoteutus

Objective

after successfully completing this study unit, students will be able to:   - recognize the importance of entrepreneurship in the national economy   - evaluate the necessary personal skills and attitudes to be an entrepreneur   - identify the essential parts of the entrepreneurial process

Content

Content:   1. Entrepreneurs and entrepreneurship 2. Opportunities for business ideas 3. Business idea development 4. Support systems for the creation of new ventures 5. Financing entrepreneurial ventures 6. Risk management 7. Registration of a new enterprise 8. Principles of marketing planning  

Evaluation scale

1-5

Assessment criteria, good (3)

Students are able to evaluate relevant information critically. Students are able to see how the company will operate and what it requires for start-up. Students are able to plan the company's operations and acquire customers.   excellent (5), good (4-3), satisfactory (2-1), fail (0)