Entrepreneurship and Small Business Marketing (5cr)
Code: MO00DB96-3004
General information
- Enrollment
- 15.03.2021 - 31.03.2021
- Registration for the implementation has ended.
- Timing
- 03.05.2021 - 31.07.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 4 cr
- Mode of delivery
- Distance learning
- Unit
- Xentre (deprecated)
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 50
Unfortunately, no reservations were found for the realization Entrepreneurship and Small Business Marketing MO00DB96-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Course material
Study material is provided on the course platform.
Study forms and methods
-
RDI and work-related cooperation
-
Timing of exams and assignments
Deadlines are informed on course platform.
International cooperation
Possible international co-operation between students.
Student workload
135 hours
Course part description
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Assignments, no exams.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.