Entrepreneurship and Small Business Marketing (5 cr)
Code: MO00DB96-3004
General information
Enrollment
15.03.2021 - 31.03.2021
Timing
03.05.2021 - 31.07.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- English
Seats
20 - 50
Teachers
- Slaveya Hämäläinen
Teacher in charge
Slaveya Hämäläinen
Groups
-
VV2020-2021
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Materials
Study material is provided on the course platform.
Teaching methods
-
Employer connections
-
Exam schedules
Deadlines are informed on course platform.
International connections
Possible international co-operation between students.
Student workload
135 hours
Content scheduling
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Assignments, no exams.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.