Corporate identity (5 cr)

Objective

- you are able to design corporate identity
- you understand the importance of a graphic design guide in corporate communications
- you can design communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding

Content

- How to manage the design process of corporate identity visual communications?
- How to create designs based on the company’s needs?
- How to use visual elements?
- How to manage the basics of brand design?

Evaluation

Students can
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situa-tions.

Course material

Juha Pohjola; Brändin ilmeen johtaminen, 2019. Materiaali learnissa. Internet lähteet.

Study forms and methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

RDI and work-related cooperation

Asiakas projekti.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Graphic design courses.

Further information

Co-requisites:
Logos and design guides.