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Marketing and brand management (5 cr)

Code: LT00DP39-3004

General information


Enrollment
08.11.2021 - 31.01.2022
Registration for the implementation has ended.
Timing
07.03.2022 - 15.05.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
Campus
Kouvola Campus
Teaching languages
English
Seats
20 - 60
Degree programmes
Degree Programme in Digital International Business
Teachers
LYK3 Opettaja
Teacher in charge
Maria Kangasniemi-Haapala
Groups
IBKV20SP1
Digital international business, full-time studies
IBKV20SP2
Digital international business, full-time studies
Course
LT00DP39
No reservations found for realization LT00DP39-3004!

Objective

You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness

Content

How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?

Evaluation

Students can
- use professional brand management –related vocabulary systematically.
- look for information in the key information sources of the field.
- identify interrelated tasks in marketing and brand management.
- work as team members in a goal-oriented way in activities related to marketing planning
- work together with customers, users and target groups.

Evaluation scale

1-5

Qualifications

Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge

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