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Multichannel strategies (5 cr)

Code: TL00CV23-3007

General information


15.08.2022 - 04.09.2022


03.10.2022 - 11.12.2022


5 op

Virtual proportion (cr)

5 op

Mode of delivery

Distance learning

Teaching languages

  • English


20 - 40

Degree programmes

  • Master's Degree Programme in Future Business Operations Management


  • Heli Kesämaa

Responsible person

Heli Kesämaa

Student groups

  • TLMI22SY
    Future Business Operations Management, master studies


You can analyze and draw conclusions regarding the effects of the digital competitive environment to the marketing of a company.
You can identify and evaluate customers’ needs for omnichannel service
You can evaluate and plan how to improve business with multichannel strategies.
You can choose and apply various means to produce multichannel customer service and you can justify your choices.


How does the digital competitive environment affect a company’s marketing?
How to utilize multichannel strategies in sales, delivery, communication and customer service?
How to identify customers’ needs and wants for omnichannel service?
What are benefits and challenges of multichannel marketing?


- Video lectures in Learn (recordings)
- 5 - 6 selected journal articles regarding multichannel strategies
All material are in English.
Fluent reading of journal articles is a useful skill in this course.

Meetings in Teams.

Teaching methods

The student can complete the course at a faster pace as well.

Employer connections

In the analysis task, the theoretical basis is applied to the development of the student's own or another organization. A suitable case organization is required.

Exam schedules

This course is a web course. All assignments and exams need to be carried out according to a given schedule.

The course will be opened in 3 October 2022 and ends in 11 December 2022.

Student workload

Student's workload is approximately 135 hours.

Further information

This course is a web course. All assignments and exams need to be carried out according to a given schedule.

Lecturer: Mia Silvenius,
The lecturer will send students a key to Learn course via e-mail approximately one week before the course starts.

There is no contact teaching in this course. In the beginning we'll have a Teams meeting and during the course also a few Teams meetings regarding the contents of the articles (no lectures). The language in Teams discussions is Finnish or English according to the participants. All students are strongly recommended to attend the Teams meetings. The meetings are not recorded.

Evaluation scale


Assessment methods and criteria

Evaluation is based on various exams and one analysis assignment in Learn. In this assignment the students will apply the themes of multichannel in their own organization. Evaluation criteria is described in the course description.

Further information

- On-line course
- Instruction language is English.