Sales psychology (5 cr)
Code: MJ00ED29-3004
General information
Enrollment
09.01.2023 - 23.01.2023
Timing
16.01.2023 - 01.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
1 - 115
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Jukka-Pekka Skön
Teacher in charge
Jukka-Pekka Skön
Groups
-
Master_eKampus
Objective
You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?
Evaluation scale
1-5