Study Guide

Objective

You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.

Content

How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?

Materials

Study materials are given in the first contact session and can be found in Learn.

Teaching methods

You participate in contact lessons according to our timetables. This course includes contact teaching, group works and independent work.

Employer connections

This course includes assignments that can be applied in working life.

Exam schedules

This course doesn´t have an exam. Completing this course requires accepted assignments.

Student workload

The content of this course is 5 credits which equals approximately 135 hours of student´s work.

Content scheduling

- marketing strategy
- brand management
- evaluating marketing performance

Further information

This course starts with a pre-assignment. Instruction for the assignment will be given by email before the course.

Evaluation scale

1-5

Assessment criteria, good (3)

Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.