Service design and business development (5 cr)
Code: LT00EB12-3003
General information
Enrollment
02.01.2023 - 15.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Degree Programme in Business Management
Teachers
- Heli Juntunen
Teacher in charge
Heli Juntunen
Groups
-
LTMI21SMBusiness Management, part-time studies
-
VV2022-2023Optional studies 2022-2023
-
LTMI21SVABusiness Management, online studies
-
LTMI21SVBBusiness Management, online studies
-
VV2023-2024Optional studies 2023-2024
Objective
You can develop current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You can utilise the methods of service design and productisation.
You can choose and apply interactive development methods and models in practice.
You can work as a development team member.
Content
How is the service offering evaluated, renewed and developed in the digital operational and competitive environment?
How can customer experiences be considered as a basis of service development?
How are services developed in a user-driven and interactive way?
What are the basic concepts, goals and methods of service design?
How does the service design process advance?
What does the productisation of services mean?
Evaluation scale
1-5