Study Guide

Objective

After successfully completing the course, you:
- are able to design corporate identity
- are familiar with the meaning of corporate identity in marketing
- are able to search background information to support your decisions
- are able to cooperate with clients and target groups in a customer-oriented way.

Content

- How to design corporate identity?
- How to create a graphic design guide?
- How to take target group needs into consideration in the design process?
- How and where to find information to support your work?

Teaching methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Contact lecturer.

Employer connections

Cooperation with companies.

Student workload

5 crs means 135 hours students work

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and development
Grounds: contents, plane of exercises and development.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)