Sales psychology (5 cr)
Code: MJ00ED29-3006
General information
Enrollment
08.04.2024 - 21.04.2024
Timing
26.08.2024 - 20.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kotka Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Jukka-Pekka Skön
Teacher in charge
Jukka-Pekka Skön
Groups
-
MJMI24SVYProject and sales management, master studies
Objective
You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?
Evaluation scale
1-5