Selling wellbeing services and content marketing (5 cr)
Code: WM00EJ69-3002
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
15.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Ariful Islam
Teacher in charge
Ariful Islam
Groups
-
WMMI22SPWellbeing Management, full-time studies
- 24.01.2024 09:00 - 12:00, Selling wellbeing services and content marketing WM00EJ69-3002
- 13.02.2024 11:00 - 14:00, Selling wellbeing services and content marketing WM00EJ69-3002
- 12.03.2024 11:00 - 14:00, Selling wellbeing services and content marketing WM00EJ69-3002
- 10.04.2024 12:00 - 15:00, Selling wellbeing services and content marketing WM00EJ69-3002
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5