Commercialization of wellbeing services (5 cr)
Code: WM00EJ70-3002
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 28.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Marjaana Roponen
Groups
-
WMMI22SPWellbeing Management, full-time studies
- 08.01.2024 10:00 - 10:45, Commercialization of wellbeing services WM00EJ70-3002
- 05.02.2024 10:00 - 10:30, Commercialization of wellbeing services WM00EJ70-3002
- 06.03.2024 09:00 - 09:30, Commercialization of wellbeing services WM00EJ70-3002
- 04.04.2024 09:00 - 09:30, Commercialization of wellbeing services WM00EJ70-3002
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?
Opiskelumateriaali
Is presented in learning environment.
Yksilölliset oppimisväylät
Idependent online studies during course implementation.
TKI ja työelämäyhteistyö
A commercialization and pricing plan will be written to your own (or imagenary) company,
Opiskelijan työmäärä
133 h
Toteutuksen osien kuvaus
Analyzing business environment and planning of marketing - Marjaana Roponen
Profitable business - Anna-Liisa Immonen
Further information
There will be Teams meetings during the course.
Evaluation scale
1-5
Assessment methods and criteria
Reports and an exam.