Commercialization of wellbeing services (5 cr)

Objective

You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.

Content

How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?

Evaluation

Students can
use professional vocabulary systematically
look for information in the key information sources of the field
identify interrelated tasks
work together with customers, users and target groups
use the key models, methods, software and techniques of the professional field
work as team members in a goal-oriented way
justify their actions according to the ethical principles of the professional field.

Course material

Is presented in learning environment.

Study forms and methods

Idependent online studies during course implementation.

RDI and work-related cooperation

A commercialization and pricing plan will be written to your own (or imagenary) company,

Student workload

133 h

Course part description

Analyzing business environment and planning of marketing - Marjaana Roponen
Profitable business - Anna-Liisa Immonen

Further information

There will be Teams meetings during the course.

Evaluation scale

1-5

Assessment methods and criteria

Reports and an exam.