Campaign design (5 cr)
Code: GR00EC81-3002
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 25
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Veli-Matti Hilli
Teacher in charge
Sanna Haapanen
Groups
-
GRKV21SPGraphic design, full-time studies
Objective
- You can design an advertising campaign as part of marketing communications.
- You are able to select and make use of the right tools to implement the campaign.
- You are able to creatively design a strategy, content and implementation for the campaign.
- You have a customer-oriented mindset and are able to make decisions.
- You are able to manage extensive visual material.
Content
- How to create a functional adverting campaign that takes the target groups needs into consideration?
- What are the most suitable tools for implementing the campaign?
- How to manage the cost estimate, timetable and target group?
Evaluation scale
1-5