Customer-oriented productization in hospitality business (5 cr)
Code: MR00DU59-3009
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 03.03.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
1 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Sirpa Sahinjoki
Teacher in charge
Hanna Ukkola
Groups
-
MRKT22SVTourism and service business, online studies
Objective
You can:
- find out the needs of different customer groups in hospitality business.
- identify different steps of productization in hospitality management and pay attention to the requirements of legislation.
- produce services according to the concepts of productization in a sustainable way.
- use the methods of service design as part of productization.
- network with professionals and companies of different fields.
Content
Which are the key concepts of productization?
What kind of process is productization?
What kind of requirements of legislation does productization include?
How to collect customer information and involve customers in development?
How to use the key concepts and methods when producing customer-oriented services?
How to work together with customers, users and target groups in the service design process?
How to plan, produce and evaluate productization?
Evaluation scale
1-5