Development of e-business and e-services (5cr)
Code: MR00CV67-3008
General information
- Enrollment
- 08.04.2024 - 21.04.2024
- Registration for the implementation has ended.
- Timing
- 26.08.2024 - 27.09.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Savonlinna Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Post-Graduate Diploma, Tourism and Service business
- Groups
-
PGMI24SPost-Graduate Diploma, Tourism and Service business
- Course
- MR00CV67
Unfortunately, no reservations were found for the realization Development of e-business and e-services MR00CV67-3008. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Evaluation
Students can
a) evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
c) evaluate and develop e-business in organisations.
e) evaluate and justify the strategic significance of e-business in organisations and to use new strategic approaches as management tools.
Evaluation scale
1-5