Digital media and marketing (5cr)
Code: PT00EP12-3003
General information
- Enrollment
- 07.04.2026 - 19.04.2026
- Registration for introductions has not started yet.
- Timing
- 31.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Information Technology
- Campus
- Kotka Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Game Technology
- Teachers
- Maarit Vahvanen
- Teacher in charge
- Maarit Vahvanen
- Groups
-
PTKT24KPGame technologies, full-time studies
- Course
- PT00EP12
Unfortunately, no reservations were found for the realization Digital media and marketing PT00EP12-3003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
The student understands the importance of using marketing and different media from the point of view of games industry
The student knows the most beneficial and most common marketing and media channels
The student understands the basics of building a community and how to manage it
Content
Streaming and tools, OBS, Twitch, YouTube
Esports, let’s play and viewers. For whom it’s a business?
Organizing events
Building and managing a gaming community
Customer service
Evaluation
Students are able to:
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key models, methods, software and techniques of the professional field.
Evaluation scale
1-5