Inbound marketing (5 cr)
Code: LT00DT82-3004
General information
Enrollment
08.01.2024 - 14.01.2024
Timing
08.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Laura Hakanen
Teacher in charge
Laura Hakanen
Groups
-
LTKV22SP3Business, full-time studies
-
LTKV22KM5Business, part-time studies
-
LTKV21KM5Business, part-time studies
-
LTKV21SP3Business, full-time studies
-
VV2023-2024Optional studies 2023-2024
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation scale
1-5