Business model testing (5cr)

Objective

You can conceptualize and productize a new product or service in multidisciplinary teams.

You can experiment and apply the methods of commercialization.

You understand the principles of profitable business operations and launch into the markets.

You can collect and analyze knowledge of the markets, customers and other stakeholders.

You can iterate your business concept based on the feedback obtained from various stakeholders.

Content

Sisältö

Opintojakson sisältö kysymysmuodossa, esim. miten arvioit tutkimuksen luotettavuutta?



Miten monitieteinen tiimi konseptoi ja tuotteistaa uuden tuotteen tai palvelun markkinoille?

Mitkä ovat kaupallistamisen eri termit ja menetelmät?

Miten luodaan kannattavaa liiketoimintaa ja lanseerataan markkinoille?

Miten analysoidaan markkinoita ja testataan liikeidea?

Miten sidosryhmiltä saatua palautetta hyödynnetään liiketoimintakonseptin kehittämisessä?



Content

How will the multidisciplinary team conceptualize and productize a new product or service on the market?

What are the different terminologies and methods of commercialization?

How to create a profitable business and launch into the markets?

How do you analyze markets and test the business concept?

How to integrate feedback obtained from stakeholders to develop a business concept?

Evaluation

You can use the tools of project management, costing and visualization in productisation.

You can use vocabulary related to business operations

You can use persuasive techniques to effectively pitch your ideas

You can write a research report that analyses a business opportunity

You demonstrate that you can analyze and interpret financial statements

You can analyze the activities of enterprise by using key indicators data to support the decision making.

Course material

Course material on the course platform in Learn

Study forms and methods

Scheduled track:
Classes in accordance with the schedule on Kouvola campus +
completion of assignments on Learn platform.

RDI and work-related cooperation

The course deals with integration of research into the process of developing own business models till the level of the first prototype.

Timing of exams and assignments

The course evaluation is based on participation in the classes and discussions, final exam, presentation of the first prototype and other course tasks that are listed on the course platform.

Student workload

5 ECTS mean 135 hours of student work

Evaluation scale

1-5

Assessment methods and criteria

The course evaluation is based on participation in the classes and discussions, final exam, presentation of the first prototype and other course tasks that are listed on the course platform.