Study Guide

Objective

-You can plan and implement responsibly a nature tourism service product according to company´s business concept.
-You know how to apply service design thinking in planning and implementing a customer-oriented nature tourism product.
-You know how to set goals for the service experience, price the service and take these into account as part of the planning and implementation of the service.
-You know how to take safety and legislation in account in the design and implementation of the service product.

Content

-How to plan a sustainable nature tourism product?
-How to customize a nature tourism product taking into account different customer segments?
-How to price the nature tourism product?
-How the legislation and safety should be taken into account in product design and implementation?
-How to plan and implement a nature tourism product according to the product development process?

Opiskelumateriaali

https://www.visitfinland.fi/4a80ed/globalassets/julkaisut/visit-finland/tutkimukset/2020/outdoor-activity-product-recommendations-2020.pdf
Other material is available on the Learn platform

Yksilölliset oppimisväylät

The course includes an online part 19.-23.5.25 and one week intensive period 26.-30.5.25 in Puumala.
Theoretical part consists of product design, productization, nature tourism
The intensive week consist of practical project where the idea will be produced and tested.
Students will design a ready-to-implement nature tourism product in small international groups and test it with other participants.

TKI ja työelämäyhteistyö

Saimaa Geopark, Pistohiekka Resort and Saimaa, LakeLand GTE

Kansainvälinen yhteistyö

Duale Hochschule Baden-Württemberg Ravensburg and University of Tartu Pärnu College

Opiskelijan työmäärä

135 hours

Toteutuksen osien kuvaus

Theoretical part consists of product design and product cards, productization, nature tourism in Finland and marketing.

Evaluation scale

1-5