Customer insights and customer experience (5cr)

Code: LT00FA14-3007

General information

Enrollment: 07.04.2026 - 19.04.2026; Registration for introductions has not started yet.

Timing: 01.09.2026 - 31.12.2026; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Department of Business

Campus: Kouvola Campus

Teaching languages: English

Seats: 20 - 50

Degree programmes: Degree Programme in Digital International Business

Teachers: Harri Tuomola

Teacher in charge: Harri Tuomola

Groups: IBKV26KP
Digital International Business, full-time studies

Course: LT00FA14

Unfortunately, no reservations were found for the realization Customer insights and customer experience LT00FA14-3007. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Objective

You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups and define the segmentation criteria for target group selection.

You recognise the importance of buyer personas as a basis for developing customer insight and customer experience.

You can search for and analyse information to have better customer insight.

You are able to define and identify factors affecting customer experience as a whole.

Content

How do consumers, companies and organizations differ as customers?

What are customer personas, and how are they used as a basis for developing customer insight and customer experience?

How are customer relationships built, maintained and developed?

What does customer experience consist of, and how can it be developed and managed?

Evaluation

Students can

a) know how to consistently use vocabulary related to customer insight and customer experience.

b) look for information in the key information sources of the field.

c) identify interrelated tasks related to customer insight and customer experience.

Evaluation scale

1-5