Digital marketing and sales (5cr)
Code: LT00DP38-3022
General information
- Enrollment
- 10.11.2025 - 21.11.2025
- Registration for introductions has not started yet.
- Timing
- 12.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- LYX4 Opettaja
- Groups
-
IBKV24SP1Digital international business, full-time studies
- Course
- LT00DP38
Realization has 18 reservations. Total duration of reservations is 54 h 0 min.
Time | Topic | Location |
---|---|---|
Mon 12.01.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 19.01.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Thu 22.01.2026 time 08:30 - 11:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
249
Teorialuokka (32+1), päärakennus
|
Mon 26.01.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 02.02.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 09.02.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Tue 10.02.2026 time 09:00 - 12:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
244
Byod-/teorialuokka (32+1), päärakennus
|
Mon 16.02.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 02.03.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Thu 05.03.2026 time 12:30 - 15:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
249
Teorialuokka (32+1), päärakennus
|
Mon 09.03.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 16.03.2026 time 10:00 - 13:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 23.03.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Tue 24.03.2026 time 12:30 - 15:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
250
Byod-/teorialuokka (27+1), päärakennus
|
Mon 30.03.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 13.04.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 20.04.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Mon 27.04.2026 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3022 |
148
Byod-/teorialuokka (26+1), päärakennus
|
Objective
You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You understand and can describe customers’ online purchasing behaviour.
You can use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness.
You can create effective content and find audiences for them by means of digital marketing.
Content
What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?
Evaluation
Students can
- use professional vocabulary systematically.
- identify interrelated tasks of digital marketing and sales.
- use the key models, methods, software and techniques of digital marketing and sales.
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge