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Digital marketing and sales (5cr)

Code: LT00DP38-3022

General information


Enrollment
10.11.2025 - 21.11.2025
Registration for introductions has not started yet.
Timing
12.01.2026 - 31.05.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
English
Seats
20 - 50
Degree programmes
Degree Programme in Digital International Business
Teachers
LYX4 Opettaja
Groups
IBKV24SP1
Digital international business, full-time studies
Course
LT00DP38

Realization has 18 reservations. Total duration of reservations is 54 h 0 min.

Time Topic Location
Mon 12.01.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 19.01.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Thu 22.01.2026 time 08:30 - 11:30
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
249 Teorialuokka (32+1), päärakennus
Mon 26.01.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 02.02.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 09.02.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Tue 10.02.2026 time 09:00 - 12:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
244 Byod-/teorialuokka (32+1), päärakennus
Mon 16.02.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 02.03.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Thu 05.03.2026 time 12:30 - 15:30
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
249 Teorialuokka (32+1), päärakennus
Mon 09.03.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 16.03.2026 time 10:00 - 13:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 23.03.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Tue 24.03.2026 time 12:30 - 15:30
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
250 Byod-/teorialuokka (27+1), päärakennus
Mon 30.03.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 13.04.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 20.04.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Mon 27.04.2026 time 13:00 - 16:00
(3 h 0 min)
Digital marketing and sales LT00DP38-3022
148 Byod-/teorialuokka (26+1), päärakennus
Changes to reservations may be possible.

Objective

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You understand and can describe customers’ online purchasing behaviour.
You can use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness.
You can create effective content and find audiences for them by means of digital marketing.

Content

What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?

Evaluation

Students can
- use professional vocabulary systematically.
- identify interrelated tasks of digital marketing and sales.
- use the key models, methods, software and techniques of digital marketing and sales.

Evaluation scale

1-5

Qualifications

Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge

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