Personal marketing and selling skills (5cr)

Objective

You promote your spoken and written skills in marketing and selling in the forestry field. You have knowledge of media and how to work with it.
You are able to act in customer service situations and to sell services/products.

Content

What kind of spoken and written marketing and selling skills do you need in the forestry field?
How do you work with media?
How do you personally sell and market services and products in customer service situations?

Evaluation

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate operations in customer, user and target group situations.

Course material

Course materials are announced on the Learn platform.

Study forms and methods

The course is conducted as classroom teaching, where attendance is compulsory for 80% of the course hours. During the course, several exercises related to sales and marketing work are carried out. In addition, students are assigned assignments on the course's Learn platform. Students receive personal feedback on completed tasks. Completing the course is done by returning assignments and actively participating in classes.

If you have previous knowledge related to the course, check out Lux's Knowledge recognition (student instructions) page.

RDI and work-related cooperation

During the course, an interview task based on working life will be done.

Timing of exams and assignments

There is no exam.
The course is completed with assignments, exercises and participation in teaching.

Student workload

The course (5 ECTS) corresponds to 135 hours of student work. In addition to supervised study, the workload includes the student's independent study.

Evaluation scale

Approved/Failed

Assessment methods and criteria

There is no exam in the course.
Course assignments are not graded, the performance level of an accepted assignment corresponds to a grade of 3.