Market segmentation in hospitality (5cr)
Code: AV00FT76-3001
General information
- Timing
- 19.01.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Open UAS and Continuing education
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 0 - 100
- Degree programmes
- Open University of Applied Sciences
Unfortunately, no reservations were found for the realization Market segmentation in hospitality AV00FT76-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Course material
The student is recommended to study the following literature:
- Philip Kotler, et. al., 2017 Marketing for Hospitality and Tourism
- Meyer C., André Schwager A., 2021 Understanding Customer Experience
- Dolnicar, et.al., 2018 Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (eBook)
- Baines, Paul, et. al., 2021 Fundamentals of marketing
Study materials are also provided by the teacher via Learn.
Study forms and methods
The course is carried out entirely by way of unscheduled online study. The course can be individually completed, and it does not entail group work or scheduled lessons.
Progress is made by completing assignments individually.
The assessed assignments are completed individually. The assignments must be submitted by the given deadlines.
No personal feedback is provided.
The studies are carried out on the Learn platform. The Learn site becomes accessible on the start day of the course.
RDI and work-related cooperation
The assignments are based on the needs of operators in the field.
Timing of exams and assignments
The course is completed by way of assignments that are assessed according to specified criteria. There is no exam in the course.
The course has scheduled assignments.
By the required date, the student must submit all assignments and meet all other conditions set for an approved course completion.
A failed course completion or any of assignments can be resit after the course ends, but a passing final grade cannot be improved.
Student workload
1 ECTS credits equals 27 hours of work by the student.
In a 5-credit course, the student's total maximum workload is approximately 135 hours.
Course part description
The parts of the course implementation:
- Segmentation essentials - 15%
- Designing and reaching right segments - 50%
- Evaluating segmentation impact - 35%
Further information
This course is important for cross-institutional students, students in Open University learning. The exact start date of non-stop courses for different target groups is stated in the invitation letter. Usually the students have 2 months time to do their studies.
Evaluation scale
Approved/Failed
Assessment methods and criteria
The student’s performance is assessed with reference to the learning objectives and assessment criteria of the course.
The grading scale for the course is approved/failed.