Asiakasymmärrys ja asiakaspalvelu (5cr)
Code: AV00DF35-3001
General information
- Enrollment
- 01.09.2017 - 02.09.2017
- Registration for the implementation has ended.
- Timing
- 29.10.2018 - 16.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Vanha_Open UAS and Continuing Education (vanhettu)
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
Unfortunately, no reservations were found for the realization Asiakasymmärrys ja asiakaspalvelu AV00DF35-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight in to it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Evaluation
You know how to
a.use professional vocabulary systematically
b.look for information in the key information sources of the field
d. work together with customers, users and target groups
Qualifications
Customer-oriented marketing
Further information
Opintojakso sisältyy avoimen AMK:n polkuopiskelijoiden opetussuunnitelmaan. Xamkin tutkinto-opiskelijat eivät voi ilmoittautua tälle opintojaksolle.