Social media marketing (5 cr)

Objective

How to create a social media presence for an organization using diverse platforms? How to utilize social media tools and services for insight about how consumers feel about brands and respond to social media marketing? How to develop and manage successful social media marketing efforts?

Course material

All material will be provided online

Study forms and methods

Learning outcomes of the course
You are be able to:
describe social media marketing and its impact on traditional marketing strategies
explain the social media marketing process
review various social media platforms and their suitability
plan how to integrate social media marketing to promote product/brand/company awareness

Course contents
The study content will show you how to:
create a social media presence for an organisation using various platforms
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing
develop and manage successful social media marketing efforts

Evaluation scale

Approved/Failed

Assessment methods and criteria

Completed online tasks and exercises.