Data-Driven Marketing (5cr)
Code: C-10056-MAR002AS2A-3022
General information
- Enrollment
- 02.06.2025 - 15.08.2025
- Registration for the implementation has ended.
- Timing
- 18.08.2025 - 10.10.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Haaga-Helia University of Applied Sciences, Verkkokampus
- Teaching languages
- Finnish
- Seats
- 0 - 5
- Course
- C-10056-MAR002AS2A-v2
Unfortunately, no reservations were found for the realization Data-Driven Marketing C-10056-MAR002AS2A-3022. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation
In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.